The Gaming Giant Hires Popular Battle Royale Developer to Rescue Troubled Action Game Project Ethos

2K Games has appointed a seasoned producer from the creators of Apex Legends to oversee the development team at 31st Union, which is currently crafting the anticipated third-person roguelike extraction-shooter known as this innovative game.

Leadership Shift Follows Mixed Response

The new appointee takes on the role of studio head at 31st Union following the departure of former leader the ex-Sledgehammer Games executive, who was removed from his post due to the game's lackluster early showing last autumn.

On Wednesday, the company's top executive a key figure notified employees about this decision through an official communication, which highlighted that playtesting had indicated the need for a clearer direction.

Ismailer expressed that the team is now reimagining Project Ethos with a renewed vision, aiming to address player expectations.

Trend of Key Hires

The news mirrors a similar action taken by the publisher in the summer, when they brought on an industry veteran from Blizzard to work on the BioShock development group.

Here is the complete message from Ismailer's communication:

Hello Everyone—

I know you all just finished your town hall - I hope you’re as excited as I am with the recent updates. Previously I sent you all a message, I mentioned the following: “I believe in this group. You all are some of the most motivated and talented developers we have had the chance to partner with - and we’re eager for that collaboration to endure.”

Given your hard work and flexibility, particularly over the last year, you continue to prove that.

The player input from last fall’s Project ETHOS demo was informative. It confirmed the appeal of a action-packed game but made clear we still had improvements to make. It uncovered the necessity for a sharper brand.

The progress is encouraging to see how far you’ve advanced. You took the feedback to heart and reimagined the title with a renewed goal - one that’s poised to deliver on its ambition to our audience.

The belief in this project increases every day. To further the incredible development you’ve made, I am thrilled to welcome the new hire as the new Studio Head of the team. Following a period of conversations, Ben comes aboard us on next week.

His management and experience in the competitive gaming genre is extensive, having devoted the past decade and a half developing and leading some of the most popular titles in gaming, including the acclaimed shooter, and most recently, Apex Legends.

I invite you all in greeting him in the coming days. We are all eager to keep observing the development of Project ETHOS in the time to ahead.

David

Background of the Incoming Leader

Brinkman presently holds the role of senior developer and head of production at Respawn Entertainment for Apex Legends. He earlier worked at Treyarch and Activision in various production roles on the Call of Duty games, and, earlier in his career, had periods at other industry leaders.

Game Information and Concept

The upcoming game was announced in last year alongside a early access event. At the time, the developers described the game as a "no-cost, 3rd-person roguelike hero shooter and an thrilling advancement on the style."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in live gameplay to match your preferred approach," the official summary reads. "Face the opponents with fresh skills, risks, and tests that evolve every round. Will you withdraw carefully with your collected items? Alternatively take a risk, put it on the line, and hope your group can earn top ranking? The choice is in your hands."

The game does not have an confirmed release date or supported systems, but players can anticipate more updates as production progresses.

Jeremy Becker
Jeremy Becker

A passionate traveler and writer sharing insights on off-the-beaten-path destinations and sustainable tourism.